How Technology Impact Marketing

Technology and marketing is literally inseparable. Technology has brought a huge change to the culture and communication between human. The way we receive information is getting richer and richer.

Technology is constantly changing. It seems like almost every day there’s something new coming out, and every once in a while, that something makes an especially big splash.

Big Data

There are more ways than ever before to collect data, and sometimes, it’s difficult even to know what to do with it all. For marketers, data can be extremely useful. It can tell you more about your customers, your marketing campaigns and your businesses. Today’s technology makes it possible to know more about your customers than ever before. This means you can target ads more accurately to them and even create customized marketing plans for targeting them.

Marketers can also use data analytics to gather information on their campaigns. More thorough data means it’s easier to determine what works well and what doesn’t and redesign marketing plans accordingly.

Artificial Intelligence

The various technologies available have the ability to collect more data than the human brain can even process. That’s where artificial intelligence (AI) comes in handy — to find useful patterns and insights in the numbers.

Those patterns and insights can be used for a number of things. Marketers can use them to better target ads and to predict customer behavior. AI programs may even automatically create targeted ad strategies like they do with YouTube and Netflix recommendations.

Search engines also use AI to interpret search queries and bring up relevant results. This means marketers have to consider AI when optimizing their content for search engines.

The world of artificial intelligence is just beginning to take shape. Google, Facebook and other tech companies, big and small, are doing researching in the area — and marketers will have to keep up with the advancements.

The Internet of Things

One of the places where all of this new data is coming from is known as the Internet of Things. The Internet of Things, or IoT, is the growing collection of internet-connected devices, which nowadays can be anything from cars to refrigerators to lawn mowers.

Whenever people use IoT devices, it creates the potential for marketers to gather information about their habits, likes and dislikes. And the more connected devices someone has, the more potential ways for marketers to reach people. For example, if someone was shopping for a new pair of shoes on their laptop, they could get an ad on their smartwatch about a shoe sale while they’re in the mall.

Companies have already started getting creative with IoT. One innovator tested out a vending machine that users could only interact with via tweets.

The Cloud

The cloud can help marketers to manage content, organize data and collaborate on projects — all from anywhere in the world.

Marketers must create campaigns that stretch across multiple channels from various social media sites to search engines to blogs. Especially when multiple employees are working on one account, this can get confusing. The cloud allows them to keep everything in one place, so they can roll out a cohesive marketing campaign.

Cloud technology is also quite useful when multiple people are working on the same project even if they’re in different locations. A copywriter in New York, a graphic designer in Hong Kong and a web designer in Berlin can all stay up to date on each other’s work and communicate seamlessly if they’re using the cloud.

The technology that’s just being introduced today may become a major game changer in the marketing industry tomorrow. For this reason, it’s crucial for marketers to stay up to date on the latest technology trends. Avixity is here to help businesses like yours to overcome every technological and business challenge with creative and strategic solutions.

Drop us an email at [email protected] and we are more than happy to chat over a coffee (OR beer).

Leave a Reply