Here are some of the most powerful growth hacking strategies you can leverage.
DEFINE YOUR GOALS
Before you start looking for different growth hacking strategies, you need to define your goals. If you don’t have a specific goal in mind, you’ll likely be shooting in the dark. Be it to boost traffic, leads, or conversions, you need to define your goals.
It’s only based on your goals that you can analyze the effectiveness of your growth hacking strategies. For example, you can set a goal of achieving an X% increase in monthly website visitors over Y months. Or an X% increase in social media followers over Y months.
OPTIMIZE YOUR AD CAMPAIGNS
No list of growth hacking strategies is complete without the mention of paid ad campaigns. Paid promotions are one of the oldest tricks in the book and they still work. However, to make it an effective growth hacking strategy, you need to optimize your ad campaigns to get the most out of them.
- Leverage ad extensions to improve the click rates for your ads.
- Ad extensions like contact, location, etc. provide additional information to viewers and increase their chances of clicking on the ad.
- Use multivariate testing to test multiple ads with different combinations of key variables to determine which ones work best.
- Always include your primary keyword in your ad so that viewers can see if it’s relevant to them and so that it is displayed for relevant search queries.
USE RETARGETING
Retargeting works as a great growth hacking strategy. It is used to target people who have visited your website but haven’t made a purchase. You use advertising to sway them even when they are away from your website.
Using tools like Google Display Network and Facebook Ads, you can achieve this. It yields a better ROI because the people you are targeting have already shown interest in your brand. Retargeting helps convert those consumers.
REFERRAL PROGRAMS
A referral program is one of the best growth hacking strategies. You can simply ask your existing customers to refer you. However, you may need to offer them some sort of incentive to do so.
A great time to ask for a referral would be when you have successfully made a sale. This is the right time to offer an incentive to your customers. The chance of them referring it to others is much greater at this time.
USE INFLUENCER MARKETING
You can set up an influencer marketing campaign and get in touch with influencers to promote your brand. You could send them your products and ask them to review them. Since they’re greatly trusted by their followers, an endorsement from them can boost your credibility too.
CONCLUSION
- Written by: Vincent
- Posted on: June 3, 2019
- Tags: Digital Advertising, influencer marketing, Social Media Marketing