Blog
What Brands Should Know About Little Red Book’s New Live Streaming Feature
Popular Chinese social media platform XiaoHongShu (RED or Little Red Book) officially announced that it’s jumping on the e-commerce live-streaming bandwagon by launching the feature…
- December 27, 2019
- October 12, 2019
Blog
Why Luxury Brands Should Target Younger Gen?
A top management team of a leading luxury brand asked me recently whether or not they needed to address millennials. Since most of their current…
- October 2, 2019
Blog
How Luckin Uses Technology and Marketing to Challenge Starbucks
Luckin Coffee, was incorporated just two years ago in June 2017 and began operations in October of that year. In that 18 months since then,…
- June 3, 2019
Blog
Powerful Growth Hacking for Online Businesses
Every business owner wants their business to flourish and grow. However, running a business doesn’t come without its challenges, especially online business. Growth hacking strategies…
- June 3, 2019