As an established digital marketing agency in Kuala Lumpur, Malaysia, we often speak to clients about the benefits of working with an agency vs setting up an in-house marketing person or team. In recent years, the spectrum of digital niches has expanded, so too have the capability and the myriad things required to know if order to most effectively leverage these tools. Like it or not, it is not realistic for one person, even one small team to be able to keep on top of all this.
Digital marketing agency vs in-house marketers
To ensure we aren’t only taking a single perspective, let’s look at the pros of having an in-house team, and why so many businesses strive to make this work.
Having an in-house team gives you control. You have the ability to determine their creative limitations and deadlines, and you can easily forecast creative costs because it comes in the form of their salary. They are close by so you can call on them whenever needed, and you know what they are doing at all times. Project updates can be obtained with a quick visit to their desk.
All good things above, and we get the appeal of having an in-house team, but the counter can be broken down into two powerful benefits:
Agencies have teams with specialised staff across multiple departments. For you, this means access to the best collective minds in all the fields relevant to your projects, without having to pay the salaries of 5-10 people.
It’s our business to be above industry standards in our digital marketing capabilities therefore we invest in the latest technologies and sending our people to the best conferences and workshops to ensure they are highly skilled and delivering the best services to our clients.
Most of the MNC in-house marketers are going to have to use an agency for support, anyway. The role the in-house marketer plays, in a world where there are too many niches to be skilled in, is an in-house project manager, rather than the jack or Jill of all trades that many businesses hired in the hope of saving on agency costs.